NewsLetter January 2009

Welcome to YESpay e-newsletter

January 2009   

Intelligent payments

Intelligent Payments, a new newsletter from YESpay, is your authoritative source of insight into strategies for using payments technology to improve your business.

How Borders cured its PCI headache
Retailers are allocating big sums to ensure they comply with Payment Card Industry standards – they don't have to, says YESpay.

FACT : Diners spend more through kiosks
KFC has discovered that diners spend more through kiosks than at the counter

O2 Arena boosts turnover by serving customers quickly
Speed of payments is about higher turnover and happier customers

Giftcards – now a big opportunity for small retailers
You don't have to be a big retailer to build profits through loyal customers

Taking the pain out of PCI: DSS
Retailers are faced with the costly and time-consuming issue of complying with PCI: DSS regulations.

How Borders cured its PCI headache
Retailers are allocating big sums to ensure they comply with Payment Card Industry standards – they don't have to, says YESpay.

Borders the book chain in UK and Ireland has at a stroke cut the cost of implementing its integrated EPOS Chip and PIN requirements and compliancy with PCI: DSS by outsourcing management to YESpay. Using EasyV-Retail linked to its pre-accredited and PCI: DSS compliant EMBOSS Payment Processing Service, YESpay has assisted Borders' Chip and PIN migration throughout its 60 stores and estate of 400 tills with its partner ITIM Ltd.

Borders was faced with the decision whether to keep its managed payment services in house or outsource. It mapped out the costs associated with both options, while considering the risks associated and the time to compliance with both models.

Throughout the implementation, Borders was able to avoid disruption to its business. It also kept costs to a minimum and met the strict timescales for delivery.

YESpay's EasyV-Retail is the most comprehensive pre-accredited card payment solution enabling any retail environment to easily accept Chip & PIN credit and debit card payments without formal bank or PCI approvals – at a cost lower than standalone bank owned terminals.

Find out more about EasyV-Retail

FACT : Diners spend more through kiosks
KFC has discovered that diners spend more through kiosks than at the counter

One of KFC's franchisees in North Wales has introduced self-service kiosks into its branch at Llangollen to offer customers a fast ordering service, as part of an innovative trial with YESpay and its partner Acrelec UK.

As a result, the KFC outlet has seen the average spend at the self-service kiosk rise to £7.93, compared to £5.83 at the counter. Over 15% of the store's business is now being transacted through the self service kiosks.

Acky Khan, Managing Director, Gastronomy Foods, the KFC Franchise, said, "Our long term goal is to transfer 30% to 40% of our transactions onto the self-service kiosks, which will help improve our customer service, particularly during busy peak periods. The kiosks are a refreshing approach to serving customers who love the navigation and speed with which an order can be placed."

KFC is using YESpay's EasyV-Kiosk solution, which provides integrated card payments for self-service kiosks, backed by full Chip & PIN and PCI compliance. The solution is part of a trend towards the wider adoption of kiosks for customer convenience, access to off-site inventories and raised spend per customer.

Find out more about EasyV-Kiosk

O2 Arena boosts turnover by serving customers quickly
Speed of payments is about higher turnover and happier customers

The perennial challenge for entertainment arena managers is how to get as many customers through the point of sale as quickly as possible in the 90 minutes to two hours available for an event.

O2 Arena, the 20,000 capacity entertainment venue, selected YESpay's EasyV-Retail and EasyV-Hospitality products linked to its EMBOSS Payment Processing Service to support the implementation of Agilysys' EPOS solution, which is installed at 266 locations in the main arena.

The O2 Arena has between 90 minutes and two hours to serve customers quickly and securely to maximise revenue and needed technology that could match the organisation's expectations quickly and securely.

Jenny McShane, IT Director at AEG Europe, said, "The O2 arena is a world-class entertainment venue so it naturally follows that we want to adopt a world-class approach to guest experience management to ensure our expected customer service levels are met."

By working with YESpay, the O2 Arena avoided the problems of bank accreditation and PCI approvals. EMBOSS has proven its scalability to meet the demands of the O2 Arena with the full estate of EPOS tills being rolled out and operational in a matter of weeks.

Find out more about EasyV-Retail and EasyV-Hospitality

Giftcards - now a big opportunity for small retailers
You don't have to be a big retailer to build profits through loyal customers

As a small business you may think you know your customers – but do you know their spending habits.

Imagine having the ability to assess the shopping patterns of your customers so you can target them with special offers and promotions just like large retailers do. Gift cards are not just for large retailers. By adopting an outsourced gift card solution small retailers have every opportunity to compete with large retailers and understand their customer base even better.

Using YESpay's EasyV-GiftCard solution, small retailers can issue, load and accept closed-loop gift card payments within their retail environment with minimal capital investment and low on-going services costs.

This also gives smaller retailers the chance to interact with customers in a completely new way and build an even better relationship. Giving regular shoppers the opportunity to top-up balances online or transfer from one card to another gives you the opportunity to increase your customers spending power exponentially and take your customer service experience to the next level.

Find out more about EasyV-GiftCard

Taking the pain out of PCI: DSS
Retailers are faced with the costly and time-consuming issue of complying with PCI: DSS regulations. Rohit Patni, EVP Sales and Marketing at YESpay, argues that outsourcing to a global payments services provider could save both time and money.

The Payment Card Industry Data Security Standard (PCI: DSS) has been introduced in a bid to secure cardholder data. PCI secures cardholder data that is stored, processed or transmitted by merchants and processors. The standard specifies 12 requirements for security, technology and business processes, and reflects most of the usual best practices for securing sensitive information.

If organisations choose to ignore meeting the requirements of PCI: DSS they will ultimately pay the penalty. Failure to comply is likely to result in hefty fines, along with the potential of increased fraud. The harsh reality is that the onus is on retailers to comply with the legislation and it is the retailers who face the cost of non compliance – not their suppliers.

The process to compliance can be an arduous and drawn out process. Retailers have to build and maintain a secure network, which protects cardholder data. Companies need to track and monitor all access to network resources and cardholder data and regularly test security systems and processes. Most importantly, the business needs to maintain a policy that addresses information security.

This leaves retailers with a choice. They can either manage the process of PCI: DSS in-house or they can outsource to a payment services provider.

If retailers choose to keep compliance in-house they may face high costs and issues that could be avoided. There are costs associated in securing stored cardholder data and also in monitoring systems containing the data. Organisations must also bear in mind security management costs, such as transmitting the cardholder information. Retailers must also consider the ‘time to compliance' which can take much longer when they are not in the hands of an expert.

Often the handling of financial data can be haphazard at best and putting bad processes right will take time. Also the high demand for IT resources means the salaries of compliance and security experts are high. However, if a retailer chooses to work with a payment services provider which already has PCI experience and pre-compliance, these problems are eradicated.

This is even more crucial at a time when the economy is unstable. It is important that retailers are able to concentrate on what they are good at – selling and marketing their goods to consumers, not concerning themselves with technical issues that add no value to the bottom line.

However, there is an alternative for retailers who don't want to go through time consuming PCI accreditation themselves. Many businesses have taken the decision to outsource their PCI accreditation to a specialist payment services provider who can offer a fully PCI compliant service. By doing this retailers will avoid full PCI audits and acquirer certification. This means that a retailer faces significantly reduced compliance costs to secure cardholder data.

Outsourcing also eliminates costs and security problems associated with running in-house systems. If a retailer decides to outsource services they will see a much shorter time to compliance. Overall compliance costs can be reduced by as much as 65% in some cases and retailers need not worry about maintaining a policy that addresses information security as it is in the hands of the payment services provider.

The incentive for working with YESpay as your outsourced payment services provider who can manage the whole process for you is a simple one – companies reduce costs to a minimum and protect their long term business plans. By putting compliance demands under the tutelage of an expert it safeguards both a retailer's business and its customer data, which gives businesses the time to concentrate on the day-to-day business.

Advanced payment solutions are all about higher turnover, faster profits, lower operational costs and happier customers. YESpay's EasyV-Suite products are innovative and cost-effective card payment solutions for EPOS, Kiosk, Hospitality and Mobile point-of-sale systems as well as Internet Websites. These products combine with our hosted EMBOSS payment service to enable our merchants to perform credit, debit and gift card payments in both card-present and card-not-present environments.

Find out more about EasyV-Suite

YESpay on the road
YESpay will be exhibiting and speaking at the following global events in 2009, to promote its products and solutions to the widest possible audience

The Retail Business Show: www.retailevents.co.uk/trbs2009/index.html
Internet World: www.internetworld.co.uk
KioskCom: www.kioskcom.com
Ecommerce World: www.ecommerceexpo.co.uk
ETA 09 (Las Vegas): www.electran.org

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